• To be inspired by consumer aspirations
  • To develop products that customers love and endorse
  • To be driven by our passion for technological excellence, product innovation and brand creation


To be the most valuable spirits company in India with global standards, whilst at the same time committed to environment, sustainability and governance.

Focus on Customer:

We believe in the age old business mantra – ‘Customer is the king’, hence our entire portfolio of brands are designed in a way to fulfil all the demands of our consumers. We truly believe that consumers should be able to find value in our products, and this is also the reason why it is important to provide them with a quality product. For us the only award that matters and we hold close to our heart is the stamp of approval given by our customers.


We constantly pursue newer and better processes, products, services and management practices.

For the employees:

As a company that manufactures and sells a range of liquor brands, we value individual opinion and perspective. Moreover, when it comes our employees, we want them to dream big to be able to create innovative products and further experiment in pursuit of opportunities. At our workplace, we strive to create an environment where employees can think out-of-the-box.


As one of the leading liquor firms, we are conscious that Radico Khaitan Limited is deeply trusted as a brand by all the stakeholders. We actualise stakeholder value and interest on a long term sustainable basis.

Contribution to the national economy:

We, as a company, are aware of our responsibility to generate economic value for the nation. In pursuit of our organisational goals, we don’t compromise on complying with applicable laws and regulations at any level.