We create Magic. The journey to establish an exemplary spirits company was inspired by the vision of our promoters. In 1998, the company started its own label - After supplying bulk spirits and bottling services to other spirit manufacturers for over five decades - with the introduction of 8PM Whisky.
Within a year of its launch, 8PM Whisky became a millionaire brand, a record yet to be reckoned with for any other brand in India. The first brand in the history of liquor industry to make it to the Limca Book of Records.
Radico Khaitan Limited currently has four millionaire brands in its portfolio; 8 PM Whisky, Magic Moments Vodka, Contessa XXX Rum and Old Admiral Brandy.
The company's robust brand portfolio also includes Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin, Magic Moments Verve Vodka, Morpheus Premium and Morpheus Blue Super Premium Brandy, 8PM Premium Black Whisky, After Dark Whisky, Pluton Bay Rum, Regal Talon Whisky, Whytehall Brandy, 1965 - Spirit of Victory Rum to name a few.
Products launch timelines:
1981: Contessa XXX Rum (in CSD)
1998: 8 PM Whisky
2002- Old Admiral Brandy
2004: Whytehall Whisky
2006: Magic Moments Vodka
2008: Magic Moments Remix Vodka (Flavoured)
2009: Morpheus Premium Brandy
2011: After Dark Fine Grain Whisky
2012: Magic Moments Verve Vodka
2013: Morpheus Blue Super Premium Brandy
2014: Green Apple and Orange Flavours of Magic Moments Verve Vodka
2015: Magic Moments Electra (Ready to Drink)
2016: Rampur Indian Single Malt Whisky and Regal Talons Semi Delux Whisky
2017: Pluton Bay Premium Rum and 1965 The Spirit of Victory Premium Rum
2018: 8 PM Premium Black Whisky, Jaisalmer Indian Craft Gin and Whytehall Rare Premium Brandy